The impact of our work will translate to saved man-hours within your organization. If your communications or marketing staff can publish site updates without help from your IT department, for example, that's money you save. If a smart relevant FAQs and knowledge bases answers eight out of ten customer questions, your call center reps get to concentrate more on real service.
You can also cut direct external costs. For example if you publish your brochures or yearly statements online you save on printing and postage costs. Email lists and newsletters will save a lot of such costs and at the same time lower your time needed to publish.